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CitationFlow primarily focuses on the quantity and authority of incoming links. It considers the number of links pointing to a website and the authority of the linking domains. However, it does not take into account the relevance or topicality of the links. For a more comprehensive evaluation, Majestic offers another metric called TrustFlow, which assesses the quality and trustworthiness of the links. Combining CitationFlow and TrustFlow provides a well-rounded assessment of a website's link health. CitationFlow showcases the quantity and authority of incoming links, while TrustFlow evaluates the quality and trustworthiness of those links. By analyzing both metrics together, marketers can gain a deeper understanding of the overall quality and authority of their website's link profile. CitationFlow is particularly useful for competitive analysis. By comparing the CitationFlow scores of different websites within the same niche or industry, marketers can identify competitors with strong link profiles and learn from their strategies. This information helps marketers understand the competitive landscape and develop effective link building strategies to enhance their own website's authority.


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